THE KARL LINE

Karl Lagerfeld just announced a preview of his new affordable range, where prices start at £150 for a jacket. The Karl line will supposedly have a vibe of rock’n’roll and street style, with loads of leather. The collection will be launched at Net-a-Porter only, on January 25, 2012. Oh, and the PR campaign will involve social media, mobile, an app, and augmented reality!  I’m Excited!!

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